Color is a language of its own. It can attract your attention, attract you with information, change your mood and bring different emotions. However, choosing the right text color for your site is basic and should go before moving on to more advanced options.
The text color is fragile as an element in a picture: it can create a more complete, richer, or more coarse harmony and upset the good balance in your page. If you’re about to create a color scheme for your site or want to improve, here are tips for choosing smart text colors:
Let’s start with the most important aspect of choosing your text color: readability. To ensure you can easily see and read your content, you will need to create a sharp contrast between the color of the text and your web page background. The best thing to do is not to use the same palette for each of them. The best test is to check that you always have a bright background with dark text or vice versa. This rule also applies when putting text on images. A note for longer paragraphs: attach to darker text to help your readers focus.
Each element you add to your site should match and compliment all other factors. If you choose a light yellow background for your site, you can use darker colors for headlines to make them stand out but be careful with dramatic combinations.
3. Attach with brand
Do you have a specific logo or emotion you want to convey? Great! Please choose your colors to help you. If you have a green company you probably want to use green and other colors from nature in your design. If you are selling baby toys, use a brilliant primary color to show exactly who you are from the beginning. There is no right or wrong color as long as the color you choose works to cater for your site and larger goals.
4. Website design standards
If it’s not broken, don’t fix it. The web has set standards for using text that can give you insight on your options. You can recognize these three things: If you see gray text on a form, it signals that something is filled in, red text indicates an error or missing underlined data and text. Blue is the link you can click. Use these standards as your guiding principles and be creative with the rest.
Different cultures have different relationships with colors. From national colors to holiday connections, be sure to do research on the meaning of the colors you want to use for your target audience. For example, do you know that red is the color of luck in China and love in America? Each color represents something unique depending on where you are in the world. Use what makes sense for you and who will visit your site.
6. Last tip
No text is too small to pay attention to. Just like you think about your title, pay attention to your buttons and footers. All goes a long way in showing what your site is about.